The fitness world is full of gyms offering the same thing—treadmills, weights, and group classes. But Jordan Meinster saw something missing: a place built specifically for basketball lovers. That idea led to PickUp USA Fitness, a growing franchise that’s changing how people train and play.
Meinster’s vision was simple but powerful—create a gym where basketball is the focus. PickUp USA offers full-service fitness centers with open gym, skills training, weight rooms, and structured pick-up games with real referees. It’s a place where players of all levels, from casual fans to serious athletes, can come to get better and compete in a fun, organized setting.
What makes PickUp USA different is its mix of high-quality training, professional game environments, and a strong community feel. While most gyms try to be everything to everyone, Meinster built something specific—and it’s catching on fast.
As the brand continues to grow across the country, Jordan Meinster is proving that basketball and fitness don’t have to live in separate worlds. With PickUp USA, he’s created a space where passion for the game meets real results.
From Vision to Leadership: The Drive Behind Pick Up USA
PickUp USA started with a simple idea: basketball gyms should be better. After spending years as a basketball player and enthusiast, Jordan realized there were no consistent, professional spaces where adults could play organized basketball. The inspiration came from seeing firsthand how underserved this market was and wanting to create a better experience.
“Our biggest challenge has been scaling while preserving the integrity of the model. We’ve learned a lot over the years, and we’ve built those lessons into systems so new franchisees can simply plug in and execute.”
Jordan Meinster, founder of PickUp USA Fitness, has built his leadership approach on a clear and disciplined framework he calls SERR — Strategy, Engineer, Recruit, Resource. This model shapes everything from daily operations to long-term growth. “First, we define the strategy,” Meinster explains. “Then we build the machine to execute it. We find the right people to run that machine and give them the tools they need to succeed.” This approach has been deeply embedded into the company’s training programs, hiring practices, and performance reviews, creating strong alignment and accountability across the organization.
At the heart of Meinster’s leadership is a focus on practical innovation. While many companies chase trends, he believes innovation should always serve a purpose—especially when it comes to financial performance. “We don’t innovate just to do something new,” he says. “We innovate when it helps our franchisees improve their bottom line.”
To maintain stability and profitability, new ideas are carefully tested at the company’s prototype club before being introduced across the system. This disciplined approach helps protect franchisees while allowing room for smart growth. PickUp USA also invites input from its franchisees, recognizing the value of their on-the-ground experience. “Some of our best innovations have come straight from franchise owners,” Meinster notes. “They know their markets better than anyone.”
By combining strategic thinking with a strong operational model and a collaborative spirit, Jordan Meinster continues to lead PickUp USA with a focus on long-term success—for the brand and every franchisee involved.
Building the PickUp USA Movement
PickUp USA Fitness is a basketball gym franchise delivering world-class basketball services to youth and adults. Each club offers officiated pickup games, private training, youth leagues, court rentals, and full-service gym access. With locations stretching coast to coast, PickUp USA has built a model that not only generates strong unit-level economics but also delivers real value to the communities it serves.
With over thirteen years in the business, PickUp USA stands as the undisputed leader in basketball-focused fitness. Its longevity, experience, and proven track record distinguish it from competitors. “We’ve built our reputation by staying focused, refining our model, and helping franchisees launch and grow profitable clubs in markets all over the country,” says founder Jordan Meinster.
The company’s business structure is simple, focused, and designed to meet high organic demand efficiently. Its offerings are closely aligned with what members value most—and they’re delivered with operational precision. However, the early years came with their own challenges. Like many startups, the team initially chased revenue without fully grasping the importance of expense control. “Driving top-line growth is only half the battle,” Meinster explains. “Real success comes from building a disciplined, efficient operation.”
Over time, the team perfected the guest journey, streamlined costs, and removed inefficiencies across departments. Today, PickUp USA operates with a well-tested, scalable formula for success. Franchisees benefit from:
- Extensive training on revenue growth and cost management
- A proven operating system with no guesswork
- Ongoing support focused on profitability and efficiency
“It takes hard work, but we’ve removed the uncertainty,” Meinster says. “Franchisees walk into a system that’s been engineered for both growth and sustainability.”
Milestones in Growth
The growth of PickUp USA Fitness didn’t happen overnight. Founder Jordan Meinster and his team were extremely patient in the early years, dedicating significant time to perfecting the prototype club before even considering franchising. This discipline was no accident. “We knew that in order to responsibly offer a franchise, we had to be 100% confident in the economic and operational success of the model,” Meinster says. The goal was never just to create a concept that sounded exciting, but one that was proven, executable, and profitable in the real world.
That early commitment laid the foundation for sustainable expansion. The team’s deep respect for franchisees remains central to the brand’s mission. “People are investing their time and money into our brand, and that trust drives everything we do,” Meinster emphasizes.
Since its founding, PickUp USA has seen significant growth, both in offerings and in membership base. The company has evolved from a concept focused solely on adult basketball to a well-rounded, multi-generational fitness brand. A few key milestones:
- Initial Focus: Started with structured, officiated PickUp games for adult hoopers
- Strategic Expansion: Introduced private training and the Youth Development League (YDL) a few years in
- Youth Programming Impact: Youth members now make up roughly half of the total membership base
- Revenue Growth: Youth services have become a major driver of system-wide revenue
- Dual-Market Model: One of the few brands to serve both youth and adult basketball markets at scale
This evolution has made PickUp USA’s operating model stronger and more resilient. By serving hoopers of all ages throughout the day, the company helps franchisees maximize facility usage, deepen community engagement, and build profitable, long-term businesses.
Focused Services, Evolving Smarter: The PickUp USA Model
PickUp USA Fitness specializes in delivering a high-quality, basketball-specific experience through a focused set of core offerings. These include officiated PickUp basketball games for adults, Youth Development Basketball Leagues, private basketball training, and basketball court rentals. “We’re not trying to be all things to all basketball players,” says founder Jordan Meinster. “We’re focused on what we do best — and we do it better than anyone else.”
The adult programs offer structure and competition, with refereed games that elevate the pickup experience. On the youth side, professionally developed leagues and private training drive strong engagement and are a major source of revenue. Ancillary income is generated through court rentals, concessions, and branded merchandise, all designed to enhance the guest experience and strengthen the business model.
What makes PickUp USA especially appealing to franchisees is the simplicity of its operation. “It’s a clean, efficient system,” Meinster explains. “Franchisees aren’t juggling dozens of services. They’re executing a proven playbook.”
The company’s approach to evolving its offerings is just as disciplined. “We listen to our customers and franchisees closely,” says Meinster. “Trends don’t start in boardrooms — they start on the court.” KPIs and direct feedback guide decisions, but the company stays firmly grounded in results. “If something’s driving revenue per square foot or referrals, we know we’re on the right track.”
The innovation process is collaborative and data-driven, with new ideas often originating from the field. “Some of our best concepts have come straight from franchisees,” Meinster adds. “We’ve built systems to test, scale, and roll out those ideas quickly and effectively.”
At its core, PickUp USA remains agile and committed to operational excellence. “We’re nimble, but not reactive,” says Meinster. “Everything we do is through the lens of unit-level impact.”